What to Ask on a Wedding Flower Inquiry Form
The short answer: A good wedding flower inquiry form asks for the couple's names and contact details, the wedding date, venue and times, guest count, colors and style, inspiration photos, which flowers they want and how many, whether they need delivery and setup, and a rough budget. Showing your prices or an instant estimate on the form helps couples see whether you are a fit before you spend time on a consultation.
Your inquiry form is the first conversation you have with a couple. Ask too little and you'll spend the first call collecting basics. Ask too much and they won't finish it. Here's what to ask, grouped the way couples think about it, plus a checklist you can copy.
The essentials
- Names of both partners, plus an email and phone number.
- Wedding date. Ask for it early, so you can tell them right away if you're booked.
- Venue name and city, plus ceremony and reception times.
- Guest count (approximate is fine). It drives centerpiece numbers.
Style
- Colors, in their own words ("dusty blue, ivory, a little peach").
- The overall feel: romantic, garden, modern, wild, classic.
- Inspiration photos or a Pinterest board link. One photo saves a dozen emails.
- Flexibility with seasonal flowers. Do they have must-have varieties, or are they happy with what's in season? This matters a lot for farmer-florists.
The flowers they want, and how many
List your offerings by section with a quantity for each, rather than an open "what do you need?" box:
- Personal flowers: bridal bouquet, bridesmaid bouquets, boutonnières, corsages, flower crowns, flower-girl petals.
- Ceremony: arch or arbor arrangements, altar pieces, aisle markers, installations.
- Reception: centerpieces (bud vases, low, tall), a sweetheart table, cake flowers.
- Extras: anything else you offer, like a toss bouquet or bouquet preservation.
Leave a short notes field on each item for details like "pocket boutonnières" or "all white".
Logistics
- Delivery and setup, or pickup?
- Venue details: stairs, timing restrictions, a second location for the reception.
- Your own questions, such as "Do you need flowers for a rehearsal dinner?"
Budget: how to ask kindly
Couples often don't know what flowers cost, so an open "What's your budget?" box tends to get left blank. Offer ranges in a dropdown instead (for example, under $1,000 / $1,000–$2,500 / $2,500–$5,000 / $5,000+ / not sure yet). Better still, show prices or a live estimate as they choose items. They'll see a realistic number before you ever talk, and the couples who still reach out are the ones your pricing fits.
Make it quick on a phone
- Most couples fill out forms on their phones, so use large tap targets and plus/minus buttons for quantities.
- Mark only the truly required fields as required.
- Aim for about five minutes from start to finish.
What happens after they press send
- An automatic confirmation email with a summary of what they asked for.
- A notification to you with everything in one place: details, photos and the estimate they saw.
- A personal reply within a day or two, with a call, a consultation, or a proposal if you have enough to price it.
Copy-ready checklist
☐ Names ☐ Email ☐ Phone ☐ Wedding date ☐ Venue and city ☐ Ceremony time ☐ Guest count
☐ Colors ☐ Overall feel ☐ Inspiration photos / Pinterest ☐ Flexibility with seasonal flowers
☐ Items and quantities, with notes ☐ Delivery and setup or pickup ☐ Venue notes
☐ Budget range ☐ How they heard about you ☐ Anything else
Frequently asked questions
Should a wedding florist put prices on the inquiry form?
Showing starting prices, ranges or a live estimate on the form means couples arrive already knowing roughly what their flowers will cost, which cuts down on consultations with couples who are far outside your range.
How long should a wedding flower inquiry form be?
Short enough to finish on a phone in about five minutes. Ask for what you need to quote and decide if the date works, and save detailed design questions for the consultation.
What should a florist send after a wedding inquiry?
An automatic confirmation right away, then a personal reply within a day or two with next steps: a call or consultation, or a proposal if you already have enough to price it.